An entire brand identity was created for the designer, importer and purveyor of fine Italian clothing, IF by Anthony Lupesco in the fashionable Shockoe Bottom area of Richmond, Virgina. Level Five paid close attention to the look and feel — literally the feel in the hand — of this identity. Heavy weight stock and layers of matte varnish were the hallmarks of this brand. Collateral included cards, letterhead, hang tags, shopping bags, as well as fabric product labels and site displays.
IF by Anthony Lupesco was a good launching pad: today, Anthony is a partner in the successful Shockoe Denim, and remains in Richmond. https://shockoeatelier.com/