portfolio philosophy fabrication home contact

My design philosophy is simple: First and foremost, I will listen to you. As my client, you are in control, and I will work with you as a partner to create great work. You will be asked questions about your project to ensure an appropriate theme, look and direction. You will receive sound advice. You will get my best work, every time. I believe that my business ethic works hand in hand with my design philosophy to satisfy you, the client. You will be asked about your budget. You will receive a realistic quote. At no additional cost, you will be provided three (3) rounds of correction. Should the project require additional rounds of correction, I will bill at a reasonable hourly rate. You will be happy with the work, and I won't rest until you are satisfied. It occurred to me that the significance of the name "Level Five" should be explained and shared. In the many years since naming the comany, I've discovered that it has many connotations: it's a programming protocol for ancient IBM mainframes, it's an astronomic term related to the position of planets in their orbit, and a rock-climbing term indicating a near-vertical slope. So, here's the story as I told it to a friend who asked about it: It's a computer networking reference: when I first started in the networking design thing, my boss, a total non-techie who was constantly generating computer Spoonerisms: he called a floppy disk a "slippy disk"; a megabyte was a "multi-bite"; and a video card was a "view card". In addition, he was from Richmond, and his grammar was often, shall we say 'non-standard'. So, imagine if you will, the Warden from "Cool Hand Luke" saying the following sentence: "What multi-bites of view card is we puttin' in that computer for them at Association Magazine?" It was, at times, well, OK, most times, difficult. Anyway, long story short, he asked me to investigate "Level Five" networking. I called probably a dozen different vendors asking about "Level Five" stuff, and nobody knew anything about it. Turns out that my boss meant to say "Category Five", which was a high-speed network wiring protocol used for 10baseT. He wasted a whole day of my life because of bad information. Naming my company Level Five is my reminder to always have current, correct information, and to always pay attention to details.