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political
06 Season
Kathleen Falk negative "Common Sense"

I made a joke to my client that, being a complete motorcycle nut, I was going to work a bike into one of the ads. He took the lead and came up with the idea for this negative piece. We make a great team!

I really dig the back as well, it's really a sucker punch after the sweet-humored cover. It has an interesting balance of somber and bright colors.