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I'm pretty darn smart, but my wife is way smarter. I shot the cup, and cloned out the original writing on the cup, then spent HOURS distorting the type in Adobe Illustrator so that it matched not only the cone-shape of the cup, but the lens distortion in the camera.

Proud of my work, I showed it to Zina, and her immediate response was "If you had to shoot it anyway, why didn't you just put they type on a curved path, print it out and wrap it around the cup?"

I'm just glad she's on my side.